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PAS: Problem, Agitate, Solution

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 I am selling [PRODUCT / SERVICE]
I need to write [INSERT]
Use the PAS formula to write it:
Step 1 (Problem): Lay out the reader’s problem
Step 2 (Agitate): Rub salt in the wounds… dig deeper into an issue they are angry or agitated about.
Step 3 (Solution): Step in with the solution. What I am selling is the solution to their problems and anger... explain how.

Credit: WGMIMedia

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