Prompt:
I am selling [PRODUCT / SERVICE] I need to write [INSERT] Use the PAS formula to write it: Step 1 (Problem): Lay out the reader’s problem Step 2 (Agitate): Rub salt in the wounds… dig deeper into an issue they are angry or agitated about. Step 3 (Solution): Step in with the solution. What I am selling is the solution to their problems and anger... explain how.
Credit: WGMIMedia
