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‘PASTOR’ framework

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“Using the ‘PASTOR’ framework, write a marketing campaign outline that addresses the pain points of [ideal customer persona] and presents our [product/service] as the solution. Identify the [problem] they are facing, amplify the consequences of not solving it, tell a [story] related to the problem, include [testimonials] from happy customers, present our [offer], and request a response.”

Contributor: HarryFinn

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