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AIDA: Attention, Interest, Desire, Action

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I am selling [PRODUCT / SERVICE]
I need to write [INSERT]
Use the AIDA formula to write it:
- Step 1 (Attention): Open with a bang. Grab the reader's attention with a bold statement, fact, or question
- Step 2 (Interest): Hook the reader's interest with features and benefits
- Step 3 (Desire): Make the reader feel a sense of desire by showing them their life with my solution.
- Step 4 (Action): Spur the reader into action and tell them what to do next (a CTA).

Credit: WGMIMedia

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