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‘Before-After-Bridge’ framework

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“Using the ‘Before-After-Bridge’ framework, please write a marketing campaign outline that presents the current situation with a [problem] faced by [ideal customer persona]. Show them the world after using our [product/service] and how it has improved their situation. Then, provide a [bridge] to show them how they can get to that improved state by using our product.”

Contributor: HarryFinn

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