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‘Self-Serve Bias’ framework

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Use ‘Self-Serve Bias’ framework in your marketing.


“Write a marketing campaign outline using the ‘Self-Serve Bias’ framework to highlight the successes people can achieve with our [product/service] and downplay the role of external factors in the outcomes. Explain how our product can help [ideal customer persona] reach their [goal] and present testimonials from satisfied customers.”

Contributor: HarryFinn

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