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‘That’s-Not-All’ Effect

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Use ‘That’s-Not-All’ Effect to 10x your Marketing.


“Using the ‘That’s-Not-All’ Effect, please write a marketing campaign outline that starts with a small request, such as signing up for a newsletter or taking a small action, and then follows up with a larger request, such as making a purchase or signing up for a trial. Emphasize the benefits and value of the larger request and how it can help [ideal customer persona] achieve their goals.”

Contributor: HarryFinn

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