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‘Self-Efficacy’ Theory for Marketing

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‘Self-Efficacy’ Theory to build confidence in ideal customer persona.


“Using the ‘Self-Efficacy’ Theory, please write a marketing campaign outline that builds confidence in [ideal customer persona] and helps them feel capable of achieving their goals with our [product/service]. Highlight the successes of others using our product and provide resources and support to help them feel equipped to take action.”

Contributor: HarryFinn

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