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Amazon develops new multi-modal AI ‘Olympus’

Source: The Information

Amazon is reportedly developing a multimodal AI model called ‘Olympus,’ designed for image and video analysis, aiming to reduce the reliance on Anthropic’s Claude chatbot.

Here’s what you need to know:

  • Olympus reportedly features 2 trillion parameters, allowing it to analyze large visual content in images and videos and search for specific scenes using text prompts.
  • Olympus could boost customer experiences with personalized recommendations and smarter interactions across Amazon platforms.
  • The model has various potential applications, including sports analysis and geological inspections for energy companies.
  • Amazon may launch ‘Olympus’ as soon as next week at its annual AWS re:Invent conference, possibly via the AWS Bedrock service.

Why it matters:

The launch of ‘Olympus’ could reduce Amazon’s reliance on Anthropic’s Claude chatbot, giving the company more control over its multimodal AI. It also helps Amazon to counter the dominance of competitors like Google, Microsoft, and OpenAl in the Gen-Al space.

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