Instacart is launching “Ask Instacart”, a new AI search tool developed with OpenAI’s ChatGPT, aimed at enhancing shopping experiences with personalized recommendations. This tool, embedded in the app’s search bar, answers product and food-related questions and suggests products based on users’ history. With the new feature, customers can search for product and recipe recommendations without leaving the app. The tool begins rolling out today for U.S. and Canadian customers. This comes after Instacart introduced a plugin for ChatGPT that allows natural language interaction for product shopping.
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